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The target group – who reads Vesti? |
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About 2.5 million inhabitants of the world who speak and read Serbian have daily opportunity to read Vesti. This is our target group. Only in Germany, for example, there are about 1.2 million of our people living in more than 400,000 households. The readers of Vesti include almost all age groups, 47.7% are women, while 52.3% are men. One copy of "Vesti" is read by 2.76 people on the average. |
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Frequency of purchasing of "Vesti" |
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By optimal schedule of advertising during a week it is possible to make contacts with more than 320.000 readers of Vesti - recipients of promotional message. |
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Number of members of household |
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In Western Europe, the average household of our compatriots has 2.63 members.
75% of the readers of "Vesti" live together with their families.
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Monthly income per household |
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Our household
in Germany |
German
household |
Household
in Serbia |
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The average household of our people in Germany has a monthly income of 2.150 euros. The sum spent annually by 1.2 million of our people in Germany amounts to more than 11 billion euros. For comparison, the total purchasing power of the target group that you can contact through "Vesti" is considerably higher than the overall purchasing power of entire Serbia. |
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"Vesti" - influential newspaper |
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The readers of Vesti maintain intensive contacts with families and friends in the homeland – most often by phone, they frequently travel to their homeland (mostly by car, or by bus), almost all of them helping their people by sending them money.
The majority of our emigrants have houses or flats in their homeland and they increasingly often establish their own companies in the region of former Yugoslavia.
In making decisions about such trips, about the kind and manner of helping their folks, about business moves in the homeland, our compatriots are largely guided by information received daily from Vesti. |
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Advertising prices
